If you’re on Facebook, you may have noticed some strange, unexplained status updates from your female (and adventurous male) friends. Thousands of people are posting colors as their status updates. “Why?” you ask. They’re publicizing the colors of their bras. You’re probably still asking why, and the answer remains unknown. There are rumors floating around that it’s to raise awareness of breast cancer. It’s still unclear, however, who is benefitting from this and how. Is it a publicity stunt? Will those behind it step forward once it gains peak popularity? Is someone donating money every time a color is mentioned on Facebook? Another theory suggests that someone came up with the idea simply to confuse men. Of course, it could just be some prank meant to manipulate and fool us all.
From a fundraising and cause awareness standpoint, it will be interesting to see where this goes. While this little exercise is getting quite a bit of attention online, it appears to be purposeless and guarded. The women who are posting aren’t explaining their posts – I only found out what was going on after a Facebook commenter spilled the beans, much to the chagrin of the original poster.
I’ll keep you updated about what’s going on – if there is anything going on at all! I guess that’s one of the exciting things about social media: all sorts of weird stuff can happen. In the meantime, feel free to join in and post a color below, or on our Facebook page at www.Facebook.com/TheWomensFoundation.