In the back of everyone’s mind we know that there are basic things we take for granted. Unless you are face to face with want of the basics, they’re generally not in your daily thoughts.
This is what happens to me, until I’m reminded by someone close to me who is either suffering themselves or tells me about someone else’s suffering, and all of a sudden I’m hit over the head with the reality of life.
My positive bubble is then popped and I try hard to find the upside of things.
Today was one of those days, when my childhood girlfriend e-mailed me a note about the joyous topic of feminine hygiene. (As both of us have studied health as well as feminist theory, it is not surprising that she would send me this.)
The note refers to a campaign that the Seventh Generation cleaning and paper product company has posted, called TAMPONTIFICATION.
Through this campaign, Seventh Generation has committed to donating a box of sanitary products to a women’s shelter in your chosen state just for clicking on a link.
It is a reminder to me that once again, my current life situation has enabled me to go on with my daily routine of work and play while others may not be so lucky because a basic need is overlooked.
The upside is that a company has also taken an interest in this, and even though our capitalist society bell is being rung by having us click on their retail site, I like to think that they are also creating an awareness of the needs of others and therefore giving us as individuals a chance to participate in being part of the community we live in.
Also – it’s a really cute interactive moment on the Internet.
You have to check it out.